Journalistic interventions: The structural factors affecting the global emergence of fact-checking

Since the emergence of FactCheck.org in the United States in 2003, fact-checking interventions have expanded both domestically and globally. The Duke Reporter’s Lab identified nearly 100 active initiatives around the world in 2016. Building off of previous exploratory work by Amazeen, this research utilizes the framework of critical juncture theory to examine why fact-checking interventions are spreading globally at this point in time. Seen as a professional reform movement in the journalistic community, historical research on reform movements suggests several possible factors influencing the emergence of fact-checking such as a decline in journalism, easy access to technology for the masses, and socio-political strife. This study offers empirical support that fact-checking may be understood as a democracy-building tool that emerges where democratic institutions are perceived to be weak or are under threat and examines similarities between the growth of fact-checking interventions and previous consumer reform movements. As politics increasingly adopts strategies orchestrated by marketing and advertising consultants and agencies – exemplified in the Brexit referendum – political fact-checking may benefit from examining the path of consumer reform movements. For, before fact-checking can be effective at informing individuals, it must first establish itself within a structural environment

Revisiting the epistemology of fact-checking

Joseph E. Uscinski and Ryden W. Butler (2013) argue that fact-checking should be condemned to the dustbin of history because the methods fact-checkers use to select statements, consider evidence, and render judgment fail to stand up to the rigors of scientific inquiry and threaten to stifle political debate. However, the premises upon which they build their arguments are flawed. By sampling from multiple “fact-checking agencies” that do not practice fact-checking on a regular basis in a consistent manner, they perpetuate the selection effects they criticize and thus undermine their own position. Furthermore, not only do their arguments suffer from overgeneralization, they fail to offer empirical quantification to support some of their anecdotal criticisms. This rejoinder offers a study demonstrating a high level of consistency in fact-checking and argues that as long as unambiguous practices of deception continue, fact-checking has an important role to play in the United States and around the world

The politics of memory: contesting the "Convention Night" version of this historic day

To the degree that the American press corps serves as the creator of the first draft of history, it is in a privileged position of shaping not only what we remember but also how we remember it. This article presents a case study of a political advertisement that aired during the 2008 U.S. presidential election. The mainstream media’s uncritical consideration of the ad invoking Martin Luther King Jr.’s memory in representing Barack Obama’s achievements suggests not only an uncontested version of racial achievements in America but also the power granted to political ads in narrating a naturalized version of memory. As political advertising increasingly drives news coverage in the U.S., the journalistic failure to scrutinize a political message beyond its face value illustrated by this case becomes all the more alarming and is indicative of a concerning disservice to the public interest

Practitioner perceptions: critical junctures and the global emergence and challenges of fact-checking

Since 2003 and the emergence of FactCheck.org in the United States, fact-checking has expanded both domestically and internationally. As of February, 2016, the Duke Reporter’s Lab identified nearly 100 active initiatives around the world. This research explores why fact-checking is spreading globally at this point in time. Seen as a professional reform movement in the journalistic community (Graves, 2016), historical research on reform movements suggest several possible factors influencing the emergence of fact-checking including a decline in journalism, easy access to technology for the masses, and socio-political strife (McChesney, 2007; Pickard, 2015; Stole, 2006). Using a phenomenological approach, two focus groups were conducted among fact-checkers during the 2015 Global Fact-checking Summit in London, England. Participants shared rich experiences about conditions and contexts surrounding the emergence and challenges facing their organizations. Ultimately, as the purpose of this research is to help future fact-checkers around the world become aware of the circumstances under which fact-checking is most likely to emerge and thrive (or fail), recommendations from current global practitioners are offered.Accepted manuscrip

Checking the fact-checkers in 2008: predicting political ad scrutiny and assessing consistency

Which types of political ads are most likely to draw criticism from fact-checkers? Are fact-checkers consistent in their evaluations of political ads? Examining general election television ads from the 2008 U.S. presidential race, and based upon the evaluations of FactCheck.org, PolitiFact.com, and the Washington Post's Fact Checker, this study demonstrates it was the attack ads from candidates that were most likely to draw scrutiny from the fact-checkers. Most importantly, a high level of agreement between the fact-checkers indicates their success at selecting political claims that can be consistently evaluated. While political advertisers are increasingly using evidence to support their claims, what may be more critical in drawing evaluations from fact-checkers is the verifiability of a claim. The implications of consistent fact-checking on the public, political actors, journalism and democracy are discussed. With the revelation that fact-checking can be consistently practiced, localized efforts at fact-checking need encouragement, particularly as political TV ads increasingly drown out other potential sources of information for the public and increasingly are used in downballot races, local initiatives, referendums and judicial races

The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers

This experiment with a representative sample of US adults (N=800) examines the effects of disclosure design characteristics in sponsored news on readers’ ability to recognize such content as paid advertising, and examines whether such recognition differently affects perceptions of legacy and digital-first publishers. Although fewer than 1 in 10 participants were able to recognize native advertising, our study shows that effectively designed disclosure labels facilitate recognition. However, participants who did recognize native advertising had lessened opinions of the publisher and the institution of advertising, overall.American Press Institut

The effects of native advertising on audience perceptions of legacy and online news publishers

Extending research from Wojdynski and Evans, this experimental study replicates the challenges of effectively disclosing native advertising to readers and demonstrates a promising inoculation method that increases likelihood of recognition. Moreover, this quantitative research indicates that both legacy and online news publishers were evaluated less favorably for displaying native advertising. Attitudes toward the publisher and perceptions of its credibility declined for both, although online publishers suffered greater attitudinal damage than did legacy publishers who may benefit from their established reputation

Developing an ad-reporting typology: a network analysis approach to newspaper and fact-checker coverage of the 2008 presidential election

In a media environment where political ads influence U.S. news coverage, does the press hold politicians accountable for their ad claims? Using semantic network analysis, four types of reporting styles distinguished the ad coverage of 18 sampled newspapers and online fact-checkers from the 2008 presidential election. Horserace reporting characterized the largest group, whereas other models included partisan, he-said/she-said, and fact-checking. If educating the public about the accuracy of political ad claims is a goal of journalism, this study suggests that high-quality political adwatching following the fact-checking journalistic model did not predominate in the 2008 political ad coverage of newspapers

Reinforcing attitudes in a gatewatching news era: individual-level antecedents to sharing fact-checks on social media

Despite the prevalence of fact-checking, little is known about who posts fact-checks online. Based upon a content analysis of Facebook and Twitter digital trace data and a linked online survey (N = 783), this study reveals that sharing fact-checks in political conversations on social media is linked to age, ideology, and political behaviors. Moreover, an individual’s need for orientation (NFO) is an even stronger predictor of sharing a fact-check than ideological intensity or relevance, alone, and also influences the type of fact-check format (with or without a rating scale) that is shared. Finally, participants generally shared fact-checks to reinforce their existing attitudes. Consequently, concerns over the effects of fact-checking should move beyond a limited-effects approach (e.g., changing attitudes) to also include reinforcing accurate beliefs.Accepted manuscrip

Correcting political and consumer misperceptions

While fact-checking has grown dramatically in the last decade, little is known about the relative effectiveness of different formats in correcting false beliefs or overcoming partisan resistance to new information. This article addresses that gap by using theories from communication and psychology to compare two prevailing approaches: An online experiment examined how the use of visual “truth scales” interacts with partisanship to shape the effectiveness of corrections. We find that truth scales make fact-checks more effective in some conditions. Contrary to theoretical predictions and the fears of some journalists, their use does not increase partisan backlash against the correction or the organization that produced it